# Abdulrahman Al-Falahi — عبدالرحمن الفلاحي (ALFALAHI)

> Abdulrahman Alfalahi (عبدالرحمن الفلاحي) is a creative director & brand identity designer. His creative identity was previously published as DHYAFEI (dhyafei.com); the official site is now https://alfalahi.me. Tagline: "From idea to impact" / «من الفكرة إلى الأثر».

Arabic name variants: عبدالرحمن الفلاحي، عبد الرحمن الفلاحي، الفلاحي. English variants: Abdulrahman Alfalahi, Abdulrahman Al-Falahi, Alfalahi, ALFALAHI.

Official website: https://alfalahi.me. Former identity: DHYAFEI / @dhyafei / دحوم يبتكر. Former website: https://dhyafei.com.

## Services
- Brand Strategy / استراتيجية العلامات: I start by understanding your business, audience and competitors to define clear positioning, personality and messaging that guide every design decision.
- Visual Identity / الهويات البصرية: A logo and complete visual system — colour, type, elements, applications and guidelines — that keeps your brand consistent at every touchpoint.
- Innovation & Product Design / الابتكار وتصميم المنتجات: Turning ideas into tangible products and experiences — from packaging and print to new concepts that set you apart.
- Websites & UX / المواقع وتجربة المستخدم: Clear, fast interfaces and digital experiences that reflect your identity and turn visitors into clients.
- Art Direction & Motion / الإخراج والموشن: Art direction for campaigns and content, plus motion design that brings your brand to life on screens and social platforms.
- AI Solutions / حلول الذكاء الاصطناعي: Applying AI to creativity, production and automation — from AI-powered visual design to intelligent agents.

## Selected work
- [HEMEX Identity / هوية همكس](https://alfalahi.me/work/hemex/): Visual identity for content creator Mohammed Hemex (HEMEX): a bold logo and visual personality that reflects his digital presence, with applications for content and social platforms. (2024)
- [Estikanat Najd Identity / هوية إستكانة نجد](https://alfalahi.me/work/estikanat-najd/): Visual identity for Estikanat Najd in dark and light editions, blending the spirit of Najd with a contemporary visual language across cups, packaging and print. (2022)
- [Dhafer Alfaisal Identity / هوية ظافر الفيصل](https://alfalahi.me/work/dhafer-alfaisal/): Visual identity for the law practice of Dhafer Alfaisal, expressing trust and authority through a modern visual language and complete professional applications. (2020)
- [Kayan Identity / هوية كيان](https://alfalahi.me/work/kayan/): Identity for Kayan, a store for elegant fashion, accessories and luxury fragrances: an ornamental logo built from the letter Kaf, a brand pattern, colour palette, stationery and an advertising campaign. (2019)

## Pages
- [Home (Arabic)](https://alfalahi.me/) · [Home (English)](https://alfalahi.me/en/)
- [About (Arabic)](https://alfalahi.me/about/) · [About (English)](https://alfalahi.me/en/about/)
- [Work (Arabic)](https://alfalahi.me/work/) · [Work (English)](https://alfalahi.me/en/work/)
- [Blog](https://alfalahi.me/blog/)

- [Contact](https://alfalahi.me/contact/) · [Website terms](https://alfalahi.me/terms/)

## Contact & profiles
- WhatsApp: +966 55 446 7373
- Behance: https://www.behance.net/alfalahime
- Instagram: https://www.instagram.com/alfalahime/
- X: https://x.com/alfalahi_me
- Facebook: https://www.facebook.com/alfalahime
- YouTube: https://www.youtube.com/@alfalahime
- Threads: https://www.threads.com/@alfalahime